Product Marketing Manager

Job Locations US-NY
Full Time

About the Team

VIZIO’s Advertising Technology Innovation team is looking for a driven and creative Product Marketing Manager to join our product marketing efforts. The Product Marketing Manager will collaborate with a team in the marketing of all advertising related products.  This is a strategic role that involves primarily B2B marketing– ensuring customers (brand advertisers, agencies, and networks), and trade press understand the value of VIZIO’s suite of advertising offerings. 


This position will report to the Director, Product Marketing and will work closely with the VIZIO Ads Sales, Analytics and Client Services teams, along with the Product Management and Program Management organization. The successful candidate will assist in the marketing efforts that span the full customer funnel, and development of go-to-market launch plans for key advertising product features, as well as helping to manage technology partner relationships. 


We are a fast-paced team, and we are looking for someone who excels at partnering with multiple internal stakeholders to drive consensus and deliver results.

What You Will Do

  • You will help define and drive product positioning and messaging, as well as create compelling content and sales enablement tools.
  • You will develop market positioning, materials, processes, to differentiate VIZIO in the marketplace.
  • You will work cross-functionally with Sales & Marketing, Content & Partner Marketing, Smart-Cast Product Marketing, VIZIO Ads and In-scape to assist in communicating go-to market plans for new advertising product features and capabilities.
  • You will work with those stakeholders to help define and drive the story at industry events, weaving narratives that focus on our product road-map, vision, and yearly OKRs
  • You will work with internal and external teams on product launch timing, and communicate this to stakeholders.
  • You will assist in providing feedback and direction to external creative and PR agencies to ensure key objectives are met.
  • You will assist in conducting frequent qualitative and quantitative research in order influence technology & product road-maps.
  • You will conduct and track competitive activities and formulate actionable takeaways.

About You

  • You have 3+ years of Product Marketing experience in the entertainment, advertising sales, ad tech and/or connected device verticals.
  • You have a solid understanding of connected device marketing, entertainment and digital-distribution landscapes, and streaming/entertainment platforms.
  • You have demonstrated experience with marketing initiatives that target brand advertisers, agencies, and content owners.
  • You have demonstrated experience managing the product development and marketing process to ensure the support and success of advertising revenue initiatives.
  • You have proven ability to influence and lead cross-functional teams, such as product and data, and execute go-to-market strategy.
  • You will analyze and utilize internal data assets to improve the VIZIO Ads value proposition and the on-going dialogue with advertising customers.
  • You have a passion for the advertising experience and uncovering insights and a successful track record translating them into actionable product marketing plans.
  • You possess the ability to tackle multiple projects at once, synthesizing each project goal and objective, and laying out a strategic plan to tackle each one while effectively monitoring progress and key milestones.
  • You have excellent interpersonal and communication skills to work effectively and professionally cross- functionally as well as with our external partners.
  • You have distinctive problem-solving and strategic thinking.
  • You are motivated, self-starter, always looking to share acquired knowledge with others and actively seeks to apply within own projects.
  • You are detailed-oriented, organized, and experience with program management.
  • You have exceptional PPT and presentation skills – with experience in presenting both internally and externally.


We are Beautifully Simple.

Headquartered in Irvine, California, VIZIO is a leading HDTV brand in America and the #1 Sound Bar Brand in America. VIZIO's mission is to deliver high performance, smarter products with the latest innovations at a significant savings that we can pass along to our consumers. Our loyal following and industry-wide praise continues to grow as we redefine what it means to be smart.


VIZIO, Inc. is an Equal Opportunity Employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.

We do not accept unsolicited agency resumes. We will not pay fees to any third-party agency, outside recruiter or firm without a mutually agreed-upon contract and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes will be considered our property and will be processed accordingly.


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